DSGN 465: Growth Innovation
Quarter Offered
Spring : Thursdays 6:30pm-9:30pm, 1st 5 weeks of the quarter in the Hive, Ford room 2.350 ; Baiju Shah
Prerequisites
This course can only accommodate MMM students.
Description
Learn to determine where and how organizations should innovate when growth and customer relevance are under pressure. Assess feasibility and define a company’s “right to innovate” within its competitive and strategic context. Identify sources of advantage, recognize what gets in the way, and understand how disruption changes the customer experience. Evaluate innovation decisions with an awareness of broader business, societal, and ethical implications, and apply these insights across established organizations, advisory work, and new ventures.
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